Guides & Research
Deep dives into Model Context Protocol, autonomous AI media buying, cross-channel attribution, and algorithmic ad scaling.
How to Connect Claude 3.7 to Google Ads via Model Context Protocol
Step-by-step technical guide to configuring SSE endpoints, OAuth credentials, and automated search term audit tools in Claude Desktop.
Automating Meta Creative Fatigue Detection with AI Vision Models
How we analyze frequency decay and drop-offs to automatically pull winning organic TikTok video hooks into Instagram Reels.
Server-Side Event Deduplication: Meta CAPI & Google Enhanced Conversions
Why browser cookie blockers destroy 24% of your conversion data and how to automate server-side GTM patching via MCP.
Human-in-the-Loop Safeguards for Autonomous AI Media Buyers
Architecting read/write boundaries so AI models audit performance freely without burning ad spend uncontrollably.
The Death of 20-Tab Ad Dashboard Hell: The Agentic Future of Growth
Why modern growth marketing teams are shifting from manual UI button-clicking to natural language MCP orchestrations.
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