GOOGLE ADS · ANALYSIS

Google Ads search-term analysis

See which searches triggered your ads and identify query patterns worth keeping, investigating, or excluding.

Connect to use this workflow Get the prompt

Read-only review · Works with ChatGPT and Claude

Bring the context. Get a useful answer.

What you need

Campaign or ad group
Offer, audience, and excluded services
Date range and enough time for conversion lag

What you will review

Search terms grouped by intent
Query-level evidence and matched keywords
Candidates for a separate negative-keyword review

Start with this prompt

Replace the bracketed details, then paste it into your connected assistant. This page does not run tools or change an advertising account.

A first prompt to try

In workspace [name], analyze search terms for Google Ads campaign [name] over [date range]. Include matched keyword, match type, spend, clicks, and conversions where available. Group queries by commercial intent and relevance to [offer]. Explain reporting gaps and recommend what to investigate. Do not edit keywords.

Your assistant checks account access and asks for missing details before proceeding.

How the workflow works

01
Read actual searches
Retrieve reported search terms and their owning campaign and ad group. Keep the keyword that matched each query alongside it.
02
Group by intent
Separate relevant commercial queries from research, support, job-seeking, and unrelated intent using your actual offer.
03
Review the evidence
Compare spend and outcomes by group. Highlight low-volume or recent terms that need more evidence before a decision.

Understand the boundaries

What to check before acting

Reported search terms are not a complete record of every query. Zero conversions alone do not prove that a term is irrelevant or should be excluded.

Connect your preferred assistant

ChatGPT integration

ChatGPT + Google Ads

Go from a question about your Search account to a reviewable action plan in the same conversation.

Explore

Claude integration

Claude + Google Ads

Turn a Search campaign brief into a structured review, grounded in the keywords and queries your account actually serves.

Explore

Common questions

Does this page run the workflow for me?

No. This is a workflow guide and starter prompt. Connect your account through PlugMind, authorize your AI assistant, then use the prompt in that assistant. Access and available data are checked there.

Will the workflow change my advertising account?

The starter prompt asks for a review or recommendations. Applying a recommendation is a separate write action requiring your explicit approval of the exact change.

What if the report is missing data?

Ask the assistant to identify the missing field, date range, or permission. Do not substitute an invented metric or treat unavailable data as zero. Resolve the missing evidence before making a decision.