What you need to know
- Use actual reported search terms plus your business offer to identify irrelevant intent.
- A relevant query with no conversions is not automatically a negative keyword.
- Review the exact text, match type and scope before any supported write.
Start with search terms and a clear business brief
Claude can group Google Ads queries and explain which ones appear unrelated to your offer. The useful input is the actual search-term report, not a generic list of words that sound undesirable. Provide what you sell, what you do not sell, locations served and any deliberate exclusions.
Google distinguishes the query a person searched from the keyword that matched it. Its search-term report is subject to reporting availability, so it is not a complete record of every search. PlugMind also applies collection limits; ask Claude to label the retrieved scope instead of claiming to have reviewed every query.
Select the workspace and serving account through the Claude–Google Ads connection. Retrieve search terms for the chosen campaign and supported period. Preserve campaign and ad-group ownership, matched keyword information and available performance data so candidates remain traceable.
Separate irrelevant intent from uncertain performance
| Illustrative query for a repair-only business | Initial classification | What to confirm |
|---|---|---|
| repair technician jobs | Potential exclusion | The campaign is not recruiting. |
| repair training course | Potential exclusion | The business does not sell training. |
| emergency repair near me | Relevant intent | Check service coverage and available performance evidence. |
| cheap repair service | Needs review | Whether price-sensitive customers fit the offer. |
These are hypothetical examples, not a universal negative-keyword list. A training provider would interpret the same query differently. Ask Claude to explain the mismatch in plain language and preserve an uncertain category for cases that need a business decision.
Avoid an automatic rule that excludes every query with spend and no conversion. The period may be short, the sample may be small, or measurement may need investigation. Semantic irrelevance and weak observed performance are different reasons for review.
Generate candidates with evidence and scope
Google supports negative keyword ideas from the search-term report, but negative match behavior differs from positive keyword matching. Review the proposed match type against Google’s current documentation. Do not let Claude silently turn a specific query into a broad exclusion that blocks unrelated, valuable searches.
Review conflicts, then choose an execution path
- Check the candidate against products, services and search themes you want to retain.
- Inspect existing exclusions and avoid duplicate or conflicting recommendations.
- Require an explicit campaign or ad-group scope; a list name alone is insufficient.
- Retain the exact approved text and match type in the decision record.
PlugMind’s documented keyword creation tool supports positive or negative keywords within an owned ad group. Do not assume that this also provides account-wide exclusions or shared negative-list management. If your approved plan requires a scope the exposed tool does not support, apply it through the appropriate Google Ads interface instead.
For a supported write, validate the exact proposal and approve it separately. Inspect the returned keyword state and intended ad group afterward rather than assuming every proposed exclusion is effective. Keep the original query evidence so later reviewers can understand the decision.
Repeat the analysis with fresh reporting data after an appropriate observation period. Review business relevance as well as performance; a query that was irrelevant before a new product launch might become relevant later.
Frequently asked questions
Can Claude discover keyword search volume through this workflow?
No. Reviewing reported search terms is not Keyword Planner research. Do not label clicks, impressions or returned rows as monthly search volume.
Should every zero-conversion query become a negative?
No. Check business relevance, sample size and measurement context. Use a separate uncertain category for queries that need more evidence.
Can I apply the recommendations to all campaigns at once?
Choose the scope deliberately. The documented PlugMind keyword creation path is ad-group scoped; this article does not establish shared-list or account-wide write support.
Sources and verification
Platform references are listed below. PlugMind tool descriptions were checked against its implementation. Example prompts are suggested workflows, not claims of results from a live advertising account.