FREE · NO SIGNUPBreak-even ROAS calculator
Estimate the advertising return required to cover variable costs using your contribution margin before ads.
Plan with your own numbers
Runs in your browser. Values are not sent to PlugMind or an advertising platform.
Enter your values or use the example. Keep monetary inputs in the same currency.
How it works
Method
Break-even ROAS = 1 ÷ contribution margin as a decimal.
Worked example
A 40% contribution margin before advertising produces a break-even ROAS of 2.50×. On 100 of revenue, 40 remains available to cover advertising.
What the result means
Include product cost, payment fees, fulfillment, refunds and other variable costs in the margin. This estimate excludes fixed overhead and does not account for future customer purchases.
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