FREE · NO SIGNUPTarget CPA calculator
Estimate the maximum first-order acquisition cost from revenue, variable costs and desired contribution after advertising.
Plan with your own numbers
Runs in your browser. Values are not sent to PlugMind or an advertising platform.
Enter your values or use the example. Keep monetary inputs in the same currency.
How it works
Method
Target CPA = revenue per order − variable costs per order − desired contribution after ads.
Worked example
With 100 revenue, 60 variable costs and 15 desired contribution per order, the target CPA is 25 in the same currency.
What the result means
This is a planning ceiling for a first-order purchase, not a forecast or a lead-generation target. Fixed overhead and repeat purchases need separate treatment.
Use the result in your next review
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