FREE · NO SIGNUPBudget pacing calculator
Compare spend to a straight-line monthly plan and estimate the remaining daily budget.
Plan with your own numbers
Runs in your browser. Values are not sent to PlugMind or an advertising platform.
Enter your values or use the example. Keep monetary inputs in the same currency.
How it works
Method
Expected spend = budget × elapsed days ÷ days in period. Projection = spend ÷ elapsed days × days in period.
Worked example
With a 3,000 budget, 1,200 spent and 15 of 30 days elapsed, spend is 80% of the straight-line plan. The current pace projects 2,400; the remaining allowance is 120 per day.
What the result means
Straight-line pacing is a planning assumption. Weekdays, seasonality, promotions and platform delivery can make the intended spend curve uneven. This tool does not change platform budgets.
Use the result in your next review
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Connect the account, complete the task, or check the numbers with these related resources.